A Royal Legacy, Reimagined
Skincare should be a ritual, not a routine. History's most revered figures - including Queen Cleopatra - relied on donkey milk for their iconic radiance. Bellass revives this ancient luxury for the modern world.
Our farm-fresh donkey milk is rich in vitamins, minerals, and amino acids that match the natural pH of human skin - absorbing deeply to nourish, hydrate, and restore your natural glow.
Pure by nature, perfected by milk.
To become a trusted name in natural skincare globally.
Bringing donkey milk from Farm to Beauty with purity, quality, and care in every product. We believe beauty shouldn't come at the cost of nature.
Deeply effective and gentle care.
To create skincare that brings out your skin's natural glow by mixing nature's superfood with modern science. Our products are designed to soothe, hydrate, and restore.
From farm to beauty - the Bellass story.
The Beginning
- Maa Impex founded by Rakesh Patel in Gujarat
- Started our own donkey farm with 40 donkeys in guidance of my elder brother
- Began supplying 100% pure and natural donkey milk
- Launched donkey milk powder made with freeze-drying technology
Going Global
- Farm expanded to 80 donkeys
- Production capacity doubled
- Started exporting to Spain, Italy, France, Belgium, Portugal, Bulgaria & Greece
- Became a trusted name in pure donkey milk worldwide
A New Vision
- Began research on donkey milk for skincare
- Studied its benefits - vitamins, minerals, and skin-friendly nutrients
- Found donkey milk matches the natural pH of human skin
- The idea of Bellass was born
Building Bellass
- Created the brand identity and conceptualized Bellass
- Developed skincare formulas using our farm-fresh donkey milk
- Combined natural goodness with modern science
- Tested every product on real users - visible glow, soft skin, and deep hydration
Bellass Launches
- Products manufactured in ISO, WHO-GMP & FDA certified facilities
- Officially launched Bellass to the world
- A complete Farm to Beauty brand - owned and made in India
The Beginning
- Maa Impex founded by Rakesh Patel in Gujarat
- Started our own donkey farm with 40 donkeys in guidance of my elder brother
- Began supplying 100% pure and natural donkey milk
- Launched donkey milk powder made with freeze-drying technology
Going Global
- Farm expanded to 80 donkeys
- Production capacity doubled
- Started exporting to Spain, Italy, France, Belgium, Portugal, Bulgaria & Greece
- Became a trusted name in pure donkey milk worldwide
A New Vision
- Began research on donkey milk for skincare
- Studied its benefits - vitamins, minerals, and skin-friendly nutrients
- Found donkey milk matches the natural pH of human skin
- The idea of Bellass was born
Building Bellass
- Created the brand identity and conceptualized Bellass
- Developed skincare formulas using our farm-fresh donkey milk
- Combined natural goodness with modern science
- Tested every product on real users - visible glow, soft skin, and deep hydration
Bellass Launches
- Products manufactured in ISO, WHO-GMP & FDA certified facilities
- Officially launched Bellass to the world
- A complete Farm to Beauty brand - owned and made in India
What Guides Us
Skin-Friendly Goodness
Donkey milk is very close to human milk in nature - so it gets absorbed easily and works deep within the skin.
Cruelty-Free Always
Beauty without harm. We never test on animals.
Certified Quality
Every product is manufactured in an ISO and WHO-GMP certified facility.
Pure & Honest
No hidden chemicals. Safe and gentle - even for sensitive skin.
Rakesh Patel
Founder of Bellass
Bellass began with one man's dream - to bring something truly natural and pure to the skincare world.
In 2020, Rakesh Patel founded Maa Impex with a simple goal: to create world-class natural products in India. While exploring rare ingredients, he discovered the amazing benefits of donkey milk - a beauty secret used for hundreds of years.
To keep its goodness intact, he set up a dedicated donkey farm and invested in freeze-drying technology that locks in every nutrient.
This passion for purity gave birth to Bellass - a true Farm to Beauty brand, where every step, from caring for the donkeys to crafting the final product, is done with love and quality.